Sports Investments
At Global Capital, we see sports as more than just competition — it’s a powerful platform for innovation, influence, and growth. Our Sporting Investments division is dedicated to identifying and nurturing high-potential opportunities across the global sports landscape.
Whether it’s a rising athlete building their personal brand, a sports tech startup changing the way fans engage, or a new-age performance platform revolutionizing training — we provide the funding, strategy, and connections to help these ventures thrive.
We understand the unique challenges and opportunities in this space. That’s why we take a hands-on approach, offering more than capital. We bring experience, industry insight, and a strong network of partners across media, apparel, performance, and entertainment.
From elite athletes to disruptive sports tech, we back the ventures reshaping the game. Our Sporting Investment Focus Includes:
Athlete-Led Ventures
We partner with current and former professional athletes to build long-term brands and business empires beyond their sporting careers.
Sports Tech Startups
From fan engagement platforms to wearable tech, we invest in game-changing innovations that enhance how the world experiences sports.
Teams & Leagues
Strategic investments in emerging teams, leagues, and esports properties with high growth potential and cultural impact.
Performance & Wellness
Cutting-edge companies in sports medicine, recovery, and athlete development — redefining peak performance.
Media & Fan Engagement
Platforms and content creators that are transforming how fans watch, connect with, and support their teams and heroes.
Why Partner with Global Capital?
Deep industry relationships with athletes, coaches, and sports executives
Proven success scaling early-stage sports ventures
Strategic marketing, branding, and growth support
Passion for innovation in sports and performance
